20+ years in the making
Built around life, since 2005.
The philosophy MBS now teaches other business owners has actually been part of the business since the very beginning.
Built around life
Sam Morgan started MBS as a bookkeeping and payroll practice. She and Ian had young children, and the business was deliberately built around family life — to work around the children, earn good money, and have control over their own time and future. The belief that your business should enable the life you want existed within MBS from day one.
Systems, then relationships
Ian joined in 2009 as MBS grew into a full accounting practice. Sam built the systems and processes that made MBS less dependent on the owners doing everything themselves. From 2016, conversations increasingly moved beyond "here are your accounts" towards "what are you trying to achieve?"
Covid changed the conversation
Business owners faced enormous uncertainty and needed far more than historic accounts — cash visibility, help understanding support schemes, and someone to think things through with. It reinforced what we'd increasingly realised: great financial information matters, but owners also need good people around them when the big decisions arrive.
Two businesses, one philosophy
Accounting and coaching increasingly overlapped — and we realised they solve two different problems. Some owners simply want a better accountant. Others already have one, and want someone to challenge their thinking and hold them accountable. That's why MBS Group is now two distinct businesses: different expertise, same philosophy.
MBS has now been supporting business owners for more than 20 years — grown from a small bookkeeping and payroll practice into a team supporting established owner-managed businesses. What matters isn't the size. It's that MBS has experienced many of the same challenges it now helps other owners navigate: hiring, building systems, delegating, changing roles, and learning from our own mistakes along the way. Ian's own role has evolved from accountant to business owner, leader and coach — this comes from doing it ourselves, not from a textbook.
